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5 Key Insights:
1. Better pickup means consumer personalization options with predictability and reliability, delivery within 2 days or less.
2. We also need to add revenue generation to reduce costs for online delivery without losing sight of 5-star customer satisfaction ratings.
3. Empowering consumer convenience is a delivery choice as to when/where to receive their packages. Convenience means increasingly tackling the food retail last mile challenge.
4. Delivery with Wow! Remarkable customer expectations at the core are points in the consumer brand journey that differentiate one retailer from its competition, one customer from another with personalization.
5. Mobility is King (or Queen). Mobile e-commerce encourages economic diversity that is flexible, scalable and an integrated fulfilment with inventory and network closer to the consumer.
A micrologistics network has the benefits of improved responsiveness, greater agility, reduced delivery time, and reduced delivery costs. The re-thinking of an end-to-end logistics model with e-Grocery is greater than a me-too approach, and instead requires a high-level of integration and collaboration for a long-term strategy.
For Grocery Innovation 2019 at the Toronto Congress Centre, Hussmann will be features the Smart Exchange Locker Powered by Mighty Oaks software. The only refrigerated locker solution designed for the North America market and fully compliance with industry standards for food safety.
Cub Pilots Smart Exchange in the mid-west. Cub selected the Hussmann Smart Exchange locker solutions powered by Mighty Oaks software to be integrated into it's online offering. The solution deployed by Instacart allows Cub customers through Instacart to purchase orders online and have orders picked up from a smart locker located just outside the store.
Why delivery?
The importance of last mile delivery is the most crucial step in the supply chain, as the shipment is completed once the goods are delivered. It also presents a significant challenge to make e-commerce greener, cleaner and better for the environment. We need e-commerce to be more Earth-friendly: “we need to reinforce delivery with sustainability.” Ecommerce needs to drive a sustainable model and, therefore, needs to change along with consumer habits. Purpose-driven supply chains are a major shift that does not simply involve introducing new technology or logistics disruption; it calls for a radical rethinking of how we do business and how our public and private organizations function and are shaped. Deliver with Purpose includes real (and not distorted) total costs and returns with a local capital flow to both communities and planet. Sustainability is a macro-economic concept rooted in long-terms goals, for health and survival, that need to be systemically rooted into the micro-economies of internet commerce. The reinvention of delivery moves us all in the age of ecommerce, changing retail and customer expectations. Deliver with Purpose is the next big customer channel transformation and strategy driven by same-day delivery expansion platforms and partnerships.