Clutch was created to help businesses succeed in an evolving marketing landscape. Since 2012, we have continued to grow our platform into an innovative, data-centric marketing solution with one focus: empowering brands with the best technology so that they can identify, understand and motivate their customers. Marketers’ jobs have changed drastically over the past several years. New technologies, changing behaviors and innovative ways to use data have transformed the way brands create and nurture customer relationships. To adapt, businesses have had to embrace an ever‑widening range of tools, often with limited resources and internal expertise.